Leading Australian technology provider MYOB has taken the top spot in the banking, superannuation and financial services category of The Australian Financial Review’s (AFR) Most Innovative Companies for 2025. The annual list, published by AFR’s BOSS magazine, celebrates organisations that are redefining their industries through bold ideas, forward-thinking strategies and measurable impact.
The recognition highlights MYOB’s groundbreaking innovation, Solo by MYOB, the all-in-one admin app for Australia’s 1.6 million sole operators. Reaching an untapped market and the 66% of sole operators not using accounting software, Solo is already solving problems for tens of thousands of customers, with the product continuing to evolve through seven new feature drops since launch in early 2025.
Solo by MYOB is an all-in-one app built exclusively for sole operators. Day-to-day tools include embedded finance through a business bank account Solo Money and Tap to Pay, on-the-go invoicing, connected banking, AI powered transaction smart-matching and reconciliation, and faster expense management with snap and track expenses. These features are supported by a GenAI-powered assistant for real-time trouble shooting.
“Innovation in financial services isn’t just about technology. It’s about building trust, improving outcomes and enabling smarter, more efficient cashflow management,” said Paul Robson, CEO of MYOB.
“We’re pleased to be recognised by the AFR for our innovative culture. This award reflects our ongoing commitment to deliver solutions that empower Australian sole operators to achieve their business goals.”
The award win recognises MYOB’s approach to innovation as purpose-driven and customer-centric, turning deep understanding of real business problems into validated, impactful solutions. MYOB delivers innovations for a broad range of businesses rapidly and responsibly through a culture-embedded framework, cutting-edge technology and continuous experimentation and learning, including its bespoke, company-wide AI Everyday upskilling initiative for all employees.
The AFR Most Innovative Companies list is judged by leading innovation consultancy Cognizant and evaluates nominees based on the originality and impact of their innovations, as well as the strength of their internal innovation culture and capability.
This accolade cements MYOB’s position as a pioneer in the financial services industry, committed to reshaping how business solutions are delivered and making a tangible difference to a business’ ability to start, survive and succeed.
Sole operators can expect to see more from Solo by MYOB in the coming months, with new features set to hit the market in 2026. For more information about MYOB and its award-winning innovation, visit solobymyob.com.
About MYOB MYOB is a leading provider of cloud-based business management solutions with a core purpose of helping more businesses in Australia and New Zealand to start, survive and succeed. MYOB’s next-generation technology platforms deliver end-to end solutions for people and finance through to tax, supply chain, projects, employees and customers, empowering businesses with 0 to 1000 employees alongside a network of accountants, bookkeepers and consultants. For more information visit myob.com or follow MYOB on LinkedIn.
Collette Betts
Corporate Affairs Manager