Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.
Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.
In content marketing, creating content is only half the battle. The other half is figuring out where to put it.
Facebook advertising enables marketers to use powerful information to refine their strategies so they become increasing more efficient and effective.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.
Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
Should hospitality business owners be afraid of their customers’ power?
When you’re running a hospitality business, taking bookings for a private function or event is a great way to bring people through the door.