The best young farmers are currently being tested on their agricultural skills – but for many, the main pain point lies beyond the top paddock.
You know how you only really hear from clients when they want something? Well, that’s about to change.
If you ever thought you were in the business of selling an item or a service, think again. You’re actually in the business of selling an experience.
The majority of new businesses face a unique problem – how do you get that first customer when you have no track record?
If there’s one thing which fills an introvert with dread, it’s a looming networking event in their calendar.
The good news is that New Zealand’s rural economy is showing green shoots, but the fact one-in-five expects “no change” from technology is concerning.
Pricing is often thought as a way to increase market share or profit, but it can also be the most valuable marketing tool in your kitbag.
Social media may allow you to ‘meet’ hundreds of potential clients, but is it as effective as meeting 10 potential clients the old fashioned way?
Meeting customer expectations is vitally important for small businesses – but it’s not always easy to meet them when time and resources are scarce.