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Mark Phillips

Business writer
Mark Phillips is a freelance business writer and former editor of INTHEBLACK, Marketing and Risk Management magazines.

Articles by Mark Phillips

All for a good cause

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By Mark Phillips

Business owners can benefit society as a whole – as well as their own goals – with cause-related marketing.

Family matters – the challenges of a family business

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By Mark Phillips

Involving family in a startup can pay off – or lead to disaster. At what point should you mix family and business, and what are the pitfalls to avoid?

5 great reasons to start a podcast – and 5 good reasons to think twice

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By Mark Phillips

Podcasting is growing as a business marketing tool, but it’s not without pitfalls.

A beginner’s guide to Competitive Intelligence

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By Mark Phillips

Scoping out competitors is one of the most important things a business owner can do, and SMEs can use that information to build Competitive Intelligence.

5 ways to compete with global brands

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By Mark Phillips

If you think your small or medium-sized business can’t compete with a global brand, think again. Here are five key areas to focus on.

The keys to startup success

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By Mark Phillips

There may be no magic formula for predicting if a new business will fly or die, but there are some game-changing precedents.
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