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Ben Paul

Director, The Business of Trust
Ben Paul helps people have better conversations in order to build trusted relationships. He is based in Auckland and has over 17 years’ experience in both NZ and the UK in business development and as a coach/facilitator. Ben is passionate about building the confidence of individuals and teams to build strong trusted relationships. He works across the full business development spectrum – giving insights on practical and effective methods of opening conversations, right through to winning work in competitive situations.

Articles by Ben Paul

Throw away your job title and get sales

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By Ben Paul

One of the biggest barriers to a great business conversation is a person’s job title.

Should you cold call or cold email?

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By Ben Paul

If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.

How to avoid a discounting spiral

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By Ben Paul

In a competitive landscape it feels like discounting may help you close the sale – but it will also have a negative impact on your bottom line.

How to use LinkedIn to turbo-charge your marketing for free

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By Ben Paul

LinkedIn can be a great recruitment tool for talent, but it’s more than that. It can be used as a great channel for marketing.

Is your fear of networking holding you back?

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By Ben Paul

Any successful business needs new customers. If you’re too scared to talk to new people, it’s unlikely that you’ll grow as fast as you’d like to.

How to get your first sale

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By Ben Paul

The majority of new businesses face a unique problem – how do you get that first customer when you have no track record?

The ABC of getting meetings

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By Ben Paul

Getting meetings with senior decision makers is often a stumbling block – so how do you go about getting that meeting which could change your business?

The only brand you need is trust

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By Ben Paul

People get serious value simply from engaging in a strong relationship built around trust.

Forget selling. Focus on trust

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By Ben Paul

Trust is the foundation of all business and personal relationships. Learn more about the four essential components of building trust.