Most of your marketing is probably one-way communication – but have you thought about what could happen if you turned it into a two-way conversation?
Having a multinational retail footprint can certainly help at the big end of Retail Town. But there are still plenty of tactics small business owners can emulate.
Beneath the surface of MYOB’s new partnership with Shark Tank lies a larger focus to support Aussie and Kiwi entrepreneurs and their startups.
Social media competitions are a great way to grab attention. But laws that control these competitions can catch you on the hop.
Startups have it drummed into them that content is the lifeblood of their brands’ positioning in the marketplace. But when a business owner is swamped with the day-to-day tasks, a well-researched blog post can fall down the ladder of importance.
Customer testimonials are one of the most powerful forms of promotion you can have, but getting those testimonials can be awkward.
A website is a big investment, and the key to making sure your site is the prime destination for your customers or industry is getting your SEO game right.
If you listen to the talk online, you might assume that the cold call is now a thing of the past. But cold emails aren’t necessarily more effective, so knowing which to employ is a critical success factor.
Engaging video content not only increases your hospitality business’ profile on social media, but is statistically proven to deepen customer trust, increase your ROI and boost profit margins.