Customers hold the key to great marketing, how to change your products and how to improve your service – getting this information, however, can be tricky.
Getting the social media formula right for your business is a tough ask. There are as many opinions as platforms – but there are some guiding principles to get it right.
Comedian and writer Terri Psiakis riffs on the endless opportunities presented by the experience economy. (Cronut-scented tattoos? I’ll take two, please!)
Customer research is often overlooked in business, but given your customers are the foundation of your business it should be front and centre.
Melbourne-based stylist Lana Wilkinson makes a living from fashion, but her mission is to bring out a very internal quality in her clients: confidence.
There’s nothing better than good marketing that helps to keep customers coming back. Except, of course, it’s good marketing that’s free.
Pricing is often thought as a way to increase market share or profit, but it can also be the most valuable marketing tool in your kitbag.
Comedian and writer Terri Psiakis asks why bother getting a marketing degree when you can learn all you need to know from teens?
It’s hard to know exactly what the future will look like, but we can say with certainty that the customer will be at the core.