When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.
In content marketing, creating content is only half the battle. The other half is figuring out where to put it.
Facebook advertising enables marketers to use powerful information to refine their strategies so they become increasing more efficient and effective.
Commissioning a graphic designer to come up with a great logo for your new business is often the first thing done, but it really shouldn’t be.
Customers are an important part of a business. In fact, without them, you have no business. Knowing exactly how much they’re worth is key to whether your business will flourish or not.
It’s easy to get distracted by Twitter, but the savvy business owner can still draw value from their feed by discovering and digesting useful content.
Should hospitality business owners be afraid of their customers’ power?
When you’re running a hospitality business, taking bookings for a private function or event is a great way to bring people through the door.
It’s easy to get stuck in the day-to-day of running a retail business, but finding time to surprise and delight your customers is key to ongoing success.