Earlier this year a report by Women’s Agenda found that ‘confidence in my abilities’ was the number one obstacle preventing women from meeting career goals.
In business, it’s often the small details and the human touch which lead to great outcomes.
Purpose is the latest career buzz word and an entrepreneur calling card, but what about finding purpose for your business?
New businesses can spend a lot cash telling the world they exist. But what if you could inspire people to rave about your product or service for free?
One of the biggest decisions a business owner will make is choosing the brand IP for their new venture, but if they get it wrong it can lead to a lot of heartache.
Marketing is a now a combination of online and offline activities, but to get the biggest bang for your buck you need to link both.
Most businesses find it easier to provide quality customer service in-person, but the online experience a customer has with your business is vital.
If there’s a “tech-lash” underway, it’s businesses that embrace their humanity who will end up on top – and that’s great news for SMEs.
When people think about a business’s identity, they only think about the stuff they can see – but what they can hear is equally as important.